About Us

Growing up, I would love to use my mom’s Indian jewellery. 

For as long as I can remember, the distinct uniqueness & versatility of these pieces stood out to me and always made me ecstatic whenever the opportunity arose to glam up. 

Over the years, I began picking up my own distinct pieces here and there and procured a personal collection. 

I would take great pleasure in the versatility of these pieces and style them in countless ways, from sarees to western dresses, and also use them to dress up my friends and family. 

With an eye and passion for beauty and design, I dreamt of having a jewellery line for myself.

I quickly understood that although many like me adore a beautifully crafted jewellery pieces, it can be challenging to build and maintain a collection of your own in an affordable way. 

That’s when I conceptualised JUST JEWLZ in the year 2010.

JUST JEWLZ gave me the avenue to combine my knowledge and creativity acquired from the designing course that I pursued at the INDIAN INSTITUTE OF GEMS & JEWELLERY.

While building this collection, I sought out elegant pieces that fit with both traditional Indian attire and were able to be seamlessly styled with western fashion. 

JUST JEWLZ will help you create a collection of gorgeous and glamorous pieces that are both stylish and affordable.

Our collection at JUST JEWLZ aspires to connect with women not only through fashion but also through culture & tradition.